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Valentin Yeo prioritized the task as Urgent, signaling immediate attention was needed [1].
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ID
TEET-128
Status
Failed
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
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Valentin YeoProblem Statement
The current trust element (“80.000+ zufriedene Kunden”) is simple and may not fully maximize its persuasive power. Customers often respond strongly to social proof when paired with emotional triggers like “white teeth,” “dentist recommended,” or “real results.”
Objective
Increase conversions by testing different phrasings of the “80.000+ satisfied customers” badge, emphasizing benefits (white teeth, confidence, trust) and credibility (numbers + quality).
Hypothesis
If we frame the trust statement to connect customer satisfaction with results and benefits, then users will feel more confident purchasing, leading to higher add-to-cart and conversion rates.
Control
German: 80.000+ zufriedene Kunden
English: 80,000+ satisfied customers
Variations
Variation 1 – Highlight Trust
German: Vertraut von 80.000+ glücklichen Kunden
English: Trusted by 80,000+ happy customers
Variation 2 – Highlight Result
German: 80.000+ Kunden mit weißeren Zähnen
English: 80,000+ customers with whiter teeth
Variation 3 – Highlight Smiles
German: 80.000+ strahlende Lächeln
English: 80,000+ brighter smiles
Variation 4 – Dentist Emphasis
German: 80.000+ Kunden – von Zahnärzten empfohlen
English: 80,000+ customers – dentist recommended
Variation 5 – Long-Term Loyalty
German: 80.000+ Kunden putzen täglich mit uns
English: 80,000+ customers brush daily with us
Variation 6 – Simplicity + Proof
German: Über 80.000 Verkäufe – und weiter steigend
English: 80,000+ sold – and counting
Variation 7 – Confidence Focus
German: 80.000+ Kunden vertrauen teethlovers
English: 80,000+ customers trust teethlovers
Variation 8 – Experience/Community
German: Werde Teil von 80.000+ zufriedenen Kunden
English: Join 80,000+ satisfied customers
ICE Rating
Impact (8/10):
Social proof is one of the strongest CRO drivers, especially with numbers + benefits.
Confidence (7/10):
Based on industry best practices (social proof + quantified results).
Whiter teeth + dentist trust are proven hooks.
Ease (9/10):
Purely copy changes, no design or development overhead.
Total ICE Score: 24/30
VWO link:
https://app.vwo.com/#/test/ab/131/summary/?accountId=1091932
Valentin YeoValentin YeoUrgent
Valentin YeoJETZT STARTEN
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VWO Result Analyser said: