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Summary of thread in #project-403
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ID
TEET-124
Status
Running
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
-
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Valentin YeoProblem Statement
The Refill Produkte page currently shows refill product images and descriptions but does not visually demonstrate how the refill system works. Users may not fully grasp the ease, savings, and sustainability benefits, leading to hesitation in purchasing refills.
Objective
To increase conversions on the Refill Produkte page by embedding the Refill-Konzept explainer video, visually reinforcing the ease of use and eco-friendly ZeroWaste advantage.
Hypothesis
If we add a short explainer video (Refill-Konzept) to the Refill Produkte page, then users will be more likely to add refill products to their cart, because the video shows convenience, savings, and sustainability in a way that text/images alone cannot.
Control (Current Setup)
Refill Produkte page shows:
Hero banner (image/text)
Grid of refill products
Text explanations only
No video element present.
Variation 1 (Video Integration at bottom)
Add the highlighted Refill-Konzept video to the bottom of the Refill Produkte page.
Variation 2 (Video Integration to the top)
Add the highlighted Refill-Konzept video to the top of the Refill Produkte page.
ICE Rating
Impact (9/10):
Highly relevant content for this exact page. Users here are specifically considering refills; showing video will strongly reinforce product value.
Confidence (8/10):
Strong alignment with sustainability messaging.
Video explainers are a proven CRO booster in ecommerce.
Ease (6/10):
Requires embedding video (already available), styling for desktop + mobile, and ensuring page speed isn’t hurt.
Medium effort.
Total ICE Score: 23/30
VWO link:
https://app.vwo.com/#/test/ab/126/summary/?accountId=1091932
Valentin YeoValentin YeoValentin YeoUrgent
Valentin Yeo
Valentin Yeo