TEET-82 [HOME]: Glowcast Module Positioning for Improved Visibility and Trust (ICE: 24/30)

[HOME]: Glowcast Module Positioning for Improved Visibility and Trust (ICE: 24/30)

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Valentin Yeo

Problem Statement:

The current Glowcast section is placed mid-to-late on the homepage. While the video adds social proof and founder credibility, it’s likely being missed by visitors who don’t scroll far. This may reduce its potential impact on trust-building, which is crucial before conversion.

Objective:

To determine if repositioning the Glowcast module above the About section or directly below the Hero/Intro moduleincreases user engagement, scroll depth, and downstream conversions (e.g., purchases, add-to-cart).

Hypothesis:

If we move the Glowcast module closer to the top of the homepage, then users will be more likely to watch or engage with the video, which will improve brand trust and lead to increased conversion rates—because placing trust-building elements early in the funnel reduces skepticism and builds credibility.

Control (Current Placement):

Placed after the About section, and far below the initial value propositions and product education.

Variation 1 – Place directly below Hero (High Impact):

Move the Glowcast module to position #2 on the homepage, immediately after the Hero (headline + CTA). Users will encounter this trust-building video early and associate the founder’s story with authenticity and product confidence.

Variation 2 – Place above About section (Medium Impact):

Move the Glowcast module just before the “Our Promise” / About section. This positions the trust element before key educational or product explanation blocks, boosting brand legitimacy before users evaluate details.

ICE Rating:

Impact 9/10 Trust is a key driver in DTC sales, especially for wellness products. Founder-led content increases conversion likelihood.

Confidence 8/10 Heatmaps and scroll analytics often show users drop off before reaching mid-page content. Early placement ensures visibility.

Ease 7/10 Requires only content block reordering in CMS, no design/development work.

Total ICE Score: 24/30

VWO link

https://app.vwo.com/#/test/ab/71/summary/?accountId=1091932

Valentin Yeo
updated description.

Valentin Yeo
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Valentin Yeo
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Valentin Yeo
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Valentin Yeo
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TEET-82

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Teethlovers

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