TEET-116 [Sets]: Hero Section Label & Heading Optimization Test

[Sets]: Hero Section Label & Heading Optimization Test – Product Sets (ICE: 26/30)

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Valentin Yeo confirmed the winner was "Weißere Zähne, auf die du dich verlassen kannst" and noted the capitalization rule for "Du" and "Dein"

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Valentin Yeo

Problem Statement

The current label and heading (“Discover our tooth powder sets / for your teethlovers trip”) may not clearly communicate the value proposition. The playful wording might cause confusion about the product category (tooth powder) and intent (starter vs. refill).

Objective

To test different label + heading combinations that improve clarity, persuasion, and engagement, encouraging more users to scroll and explore the product sets.

Control

Variation 1 (Lifestyle Angle)

English:
Label: Smile confidently
Heading: Dentist-approved sets for whiter teeth
German:
Label: Selbstbewusst lächeln
Heading: Zahnärztlich empfohlene Sets für weißere Zähne

Variation 2 (Confidence Boost)

English:
Label: Dentist-recommended formula
Heading: Whiter teeth you can trust
German:
Label: Zahnärztlich empfohlene Formel
Heading: Weißere Zähne, auf die du dich verlassen kannst

Variation 3 (Trust Focus)

English:
Label: Dentist-recommended sets
Heading: Natural care for strong, white teeth
German:
Label: Von Zahnärzten empfohlene Sets
Heading: Natürliche Pflege für starke, weiße Zähne

Variation 4 (Authority Emphasis)

English:
Label: Approved by dental experts
Heading: For naturally whiter teeth
German:
Label: Von Zahnexperten bestätigt
Heading: Für natürlich weißere Zähne

Variation 5 (Benefit-led)

English:
Label: Whiter teeth, fresher breath
Heading: Discover our best-selling sets
German:
Label: Weißere Zähne, frischer Atem
Heading: Entdecke unsere Bestseller-Sets

Variation 6 (Result Focus)

English:
Label: Achieve whiter teeth
Heading: Trusted by dentists, loved by customers
German:
Label: Weißere Zähne erzielen
Heading: Von Zahnärzten geprüft, von Kunden geliebt

Variation 8 (Core Benefit)

English:
Label: For whiter teeth
Heading: Dentist-approved tooth powder sets
German:
Label: Für weißere Zähne
Heading: Von Zahnärzten empfohlene Zahnpulver-Sets

Variation 9 (Value Proposition)

English:
Label: Save more with sets
Heading: Complete oral care, one bundle
German:
Label: Spare mehr mit Sets
Heading: Rundum-Pflege in einem Paket

Variation 10 (Trust First)

English:
Label: Dentist-recommended care
Heading: Whiter teeth, healthier smile
German:
Label: Zahnärztlich empfohlen
Heading: Weißere Zähne, gesünderes Lächeln

ICE Rating

Impact: 9/10 – Directly improves clarity and relevance of the first seen product message.
Confidence: 8/10 – Backed by CRO best practices (clarity > cleverness, benefit-driven).
Ease: 9/10 – Pure copy change, no dev complexity.
Total: 26/30

VWO link:

https://app.vwo.com/#/test/ab/110/summary/?accountId=1091932

Valentin Yeo
updated description.

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TEET-116

Status

Implement (Rimma/Arbaz)

Due date

Project

Teethlovers

Priority

Urgent

Task size