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Valentin Yeo changed the status from Running to Failed
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ID
TEET-113
Status
Failed
Due date
-
Project
Teethlovers
Priority
High
Task size
-
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Valentin YeoProblem Statement
The brand‑story/credibility block (“Alex & Marie – Unser Versprechen”) sits well below the product modules. Many visitors never reach it, so social proof (“schonend”, „saubere Zähne“, Parodontitis/Karies‑Nutzen) and founder trust are under‑leveraged near the decision point.
Objective
Increase engagement with trust content and lift add‑to‑cart and purchases by surfacing the founders’ promise immediately after the product recommendation strip (“Passend zu Deinem Produkt”).
Hypothesis
If we move the “Alex & Marie – Unser Versprechen” section directly below “Passend zu Deinem Produkt”, more users will see and read the trust messaging before (or while) engaging with product cards, reducing hesitation and improving CTR to PDP/ATC and conversion rate.
Control (Current)
Order (mobile & desktop):
Hero
USP/Badges
Passend zu Deinem Produkt
“Warum unser Zahnpulver besser wirkt …” accordion
Video/other content
Alex & Marie – Unser Versprechen (low on page)
Variation
Order:
Hero
USP/Badges
Passend zu Deinem Produkt
Alex & Marie – Unser Versprechen ✅ (moved here, unchanged content & CTA)
“Warum unser Zahnpulver besser wirkt …” accordion
Remaining sections
ICE Score
Impact: 7/10 — Trust/credibility placed right after recommendations should reduce friction and lift CTR/ATC.
Confidence: 7/10 — Backed by CRO patterns: early social‑proof/founder authority near product selection improves decisions.
Ease: 8/10 — DOM re‑order of an existing section; no copy/assets or design work required.
Total ICE: 22/30
VWO link:
https://app.vwo.com/#/test/ab/107/summary/?accountId=1091932
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