Valentin YeoCurrently, the button block stacks as:
Quantity selector + Hinzufügen (Add to cart)
PayPal express checkout button
“Weitere Bezahlmöglichkeiten” (Other payment options) link
This layout looks slightly cluttered and the priority is not visually clear. The primary Hinzufügen button competes with PayPal, and the “Weitere Bezahlmöglichkeiten” link is visually weak at the bottom.
Improve clarity and hierarchy of checkout actions, so:
The main Add-to-Cart button stands out as the first choice.
Alternative payment methods are grouped together in a logical, secondary block.
Users feel confident and not confused about which button to click.
If we restructure the buttons into a cleaner, grouped hierarchy with stronger styling for secondary options, then users will be more likely to click the primary CTA first, while still noticing PayPal and alternative options. This should reduce hesitation and boost overall cart additions.
Current layout:
Hinzufügen CTA (green)
PayPal (yellow)
Weitere Bezahlmöglichkeiten (text link)
Impact (8/10): Checkout clarity directly influences conversions. Clearer hierarchy reduces drop-off and increases add-to-cart clicks.
Confidence (7/10): Best practices in ecommerce show strong primary CTA with grouped secondary options improves conversions.
Ease (6/10): Requires minor template restructuring & styling; medium effort depending on platform (Shopify theme customization).
Total ICE Score: 21/30
VWO link:
https://app.vwo.com/#/test/ab/148/summary/?accountId=1091932
Valentin YeoValentin Yeo
Valentin YeoValentin Yeo
Winner: Variation 1
Revenue uplift: €993.07
CR uplift: +8.28%
Total uplift from all winning variations
Variation 1: €993.07 | +8.28%
Total uplift: €993.07 | +8.28%
Valentin Yeo
Arbaz KhalidValentin YeoArbaz Khalid i think this one you can do 🙏web roll out creeated
Arbaz KhalidArbaz KhalidValentin Yeo sure, working on it.
Arbaz KhalidValentin Yeo The PayPal button is rendered inside an iframe, which normally prevents any external scripts — including Shopify or theme CSS — from changing its internal styling for security and PCI compliance reasons. That’s why we can’t modify its height or appearance directly from Shopify code.
However, VWO (Visual Website Optimizer) runs on the client-side and can sometimes manipulate iframe containers after they load, using injected JavaScript. This doesn’t actually modify the PayPal button itself — it only changes the outer container’s height or styling, which can visually affect how the button appears.
Shopify and Liquid/CSS can’t access iframe content due to sandbox restrictions.