Valentin YeoThe Jetzt Starten page is currently long and information-heavy. While detailed, it risks scroll fatigue, especially on mobile.
Test whether a shorter page (removing sections starting from the bottom) increases conversion by keeping focus on the hero, social proof, and products — the highest-converting elements.
If we remove the bottom sections (starting with “Ingredients / Rezeptur”, “Step-by-step instructions”, “Customer reviews 2nd block”, etc.), users will have a more focused and faster journey to products, improving add-to-cart and purchase rates.
Full page with:
Hero section
Trust/social proof bar
Product cards
Refill video
Benefits & comparisons
Customer reviews block
Step-by-step section
Ingredients section (bottom)
Impact (7/10):
Could strongly improve conversions if scroll fatigue is reducing purchase intent.
Higher focus on products and trust badges.
Confidence (6/10):
CRO research shows mixed results — some audiences prefer shorter homepages, others need full info.
Works well if users are already aware/considering purchase.
Ease (9/10):
Simple structural change — hide/remove sections in page builder or CMS.
No design overhaul required.
Total ICE Score: 22/30
VWO link:
https://app.vwo.com/#/test/ab/134/summary/?accountId=1091932
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