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Summary of thread in #project-403
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TEET-117
Status
Failed
Due date
-
Project
Teethlovers
Priority
Urgent
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Valentin YeoProblem Statement
The current ZeroWaste section sits relatively low on the product page, right before the footer. Many users may not scroll that far, missing an important sustainability + refill message that aligns with brand values and can drive conversions.
Objective
Increase visibility and engagement with the ZeroWaste message by moving the section above the footer, where users are more likely to see it before leaving the page.
Hypothesis
If we reposition the ZeroWaste refill section above the footer, more users will engage with the sustainability message and choose refill/retention options, because the content will be encountered earlier in the decision-making flow.
Control (Current)
Variation 1 (Repositioning)
Change: Move the full ZeroWaste section (video + text + CTA) directly above footer.
Expected effect: Higher visibility, especially for eco-conscious buyers, reinforcing refill behaviors before exit.
ICE Rating
Impact (8/10): Targets bottom-of-funnel users, reinforces refill/retention behavior at decision point.
Confidence (7/10): Based on proven principle of reinforcing sustainability messages at exits; strong alignment with brand values.
Ease (9/10): Purely positional/layout change (drag-and-drop or VWO repositioning).
Total ICE Score: 24/30
VWO link: https://app.vwo.com/#/test/ab/111/summary/?accountId=1091932
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