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Prioritized the task as Urgent, increasing its workflow priority [1].
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ID
TEET-99
Status
Failed
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
-
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Valentin YeoProblem Statement
The current hero section lacks an immediate, high-trust social proof element that connects credibility to the product. While Teethlovers mentions being recommended by dentists on other parts of the site, this is not visible at the primary decision-making moment (the hero CTA). Missing this reinforcement may result in users skipping over the CTA without the extra push of professional endorsement.
Objective
To test whether adding the message “Recommended by 500+ German dentists” near the hero CTA increases click-through rate (CTR) on the primary call-to-action and ultimately boosts conversions.
Control
Current hero layout with primary CTA (e.g., “Starter-Set kaufen”) and no credibility line.
v1
Empfohlen von Fachzahnärzt:innen für Allgemeine Zahnheilkunde
v2
Empfohlen von Expert:innen für Allgemeine Zahnheilkunde
v3
Empfohlen von Zahnärzt:innen für Allgemeine Zahnheilkunde
v4
Von Zahnärzt:innen empfohlen – für höchste Qualität in der Zahnheilkunde
v5
Empfohlen durch führende Zahnärzt:innen der Allgemeinen Zahnheilkunde
v6
Empfohlen – von Fachärztinnen und -ärzten für Allgemeine Zahnheilkunde
ICE Rating
Impact 9/10 Professional endorsement can significantly boost trust and remove buying hesitation.
Confidence 8/10 Social proof + credibility seals are proven CRO levers in e-commerce, especially in health/personal care.
Ease 7/10 Requires design work for badge/seal and light front-end implementation.
Total ICE Score:24/30
VWO link
https://app.vwo.com/#/test/ab/127/summary/?accountId=1091932
Valentin YeoValentin YeoUrgent
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