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Summary of thread in #JETZT STARTEN
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ID
TEET-28
Status
Backlog
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
-
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Valentin YeoProblem Statement
Products on the "Jetzt starten" page are displayed side-by-side on mobile, reducing readability and click-through rates.
Objective
Improve mobile user experience and increase add-to-cart rate by arranging product cards vertically and using full width.
Hypothesis
If products on the "Jetzt starten" page are shown vertically and at full width on mobile, users will better understand and select offers, leading to higher conversion rates.
Control
Currently, products are shown side-by-side on mobile, resulting in smaller cards and less clarity.
Variation
All products are displayed vertically and use the full width of the mobile screen. Product cards are easier to see and scroll through.
Metrics
Shopify Purchase (VWO Shopify standard event)
Shopify Checkout Started (VWO Shopify standard event)
ICE Score
Impact: 8/10 – Directly improves mobile UX & conversion
Confidence: 9/10 – Proven mobile UX pattern
Ease: 8/10 – Editor-only layout change
ICE Score: 25/30
Priority: High – Quick win for mobile conversion
Size: S – Layout change via editor
VWO link:
https://app.vwo.com/#/test/ab/124/summary/?accountId=1091932
Valentin YeoValentin Yeo
Valentin YeoValentin YeoJETZT STARTEN
to this task.Valentin YeoUrgent
Valentin YeoValentin Yeo