Valentin YeoProblem Statement:
The current accordion label “NATÜRLICH / NATURALLY” is vague and may not communicate the full benefit to the user. Shoppers may not immediately connect “natural” with the safety, purity, or eco-friendly positioning of the product.
Objective:
To test alternative wording that makes the benefit of “natural ingredients” clearer, more persuasive, and trust-building, leading to higher engagement with the accordion and increased conversions.
German: NATÜRLICH
English: NATURALLY
German: NATÜRLICHE INHALTSSTOFFE
English: NATURAL INGREDIENTS
German: SANFT & NATÜRLICH
English: GENTLE & NATURAL
German: REIN & NATÜRLICH
English: PURE & NATURAL
German: PFLEGE AUS DER NATUR
English: NATURE-BASED CARE
Impact (8/10): Clarifying benefit areas (“ingredients”, “sustainability”, “purity”) could directly influence trust and engagement with product USPs, especially for eco-conscious users.
Confidence (8/10): Based on overlap analysis + industry best practices (cosmetics, eco-products often separate “natural ingredients” vs. “active ingredients”).
Ease (9/10): Simple label text change in accordion. No dev complexity.
Total ICE Score: 25/30
VWO link:
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