TEET-88 [HOME]: Refine ‘About Us’ CTA to Match Emotional Storytelling (ICE: 25/30)

[HOME]: Refine ‘About Us’ CTA to Match Emotional Storytelling (ICE: 25/30)

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Summary of thread in #project-403-task-88

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I

Valentin Yeo

Problem Statement

The current CTA button “About Us” (EN) / “Über uns” (DE) is generic and may not motivate clicks effectively. Since the linked page tells an emotional, founder-driven story, the CTA text does not set clear expectations or leverage the brand’s unique personality.

Objective

Increase click-through rate (CTR) to the About Us page by using CTA text that better reflects its emotional storytelling, founder identity, and brand mission.

Hypothesis

If we replace the generic “About Us” CTA with emotionally engaging, story-driven variants, then more users will click through because the CTA will create curiosity and align with the content behind the link.