Valentin YeoThe main product on the Jetzt Starten page does not stand out visually, making it unclear to users which product is recommended.
This lack of visual emphasis leads to fewer targeted purchases and lower subscription sign-ups for the featured product.
Visually highlight the best-selling or most-subscribed product to increase its conversion rate and drive more users towards subscriptions.
If the recommended product is displayed with a colored borders, more users will notice and select it, resulting in higher purchases and subscriptions.
All product options currently appear with a white background and equal visual weight, making it difficult for users to identify the main offer.
The main product (e.g., Probierset with subscription) receives a colored borders using the teethlovers brand color (#6cbe99), while other products remain on a white borders.
Optionally, add a subtle "Recommended" or "Most Popular" badge for extra emphasis.
Shopify Purchase (VWO Shopify standard event)
Shopify Checkout Started (VWO Shopify standard event)
Impact: 8/10 – Directs attention to the desired product
Confidence: 8/10 – Proven e-commerce best practice
Ease: 8/10 – Simple to implement via Intelligems editor
ICE Score: 24/30
Priority: High – Fast conversion boost
Size: S – Editor-only change
VWO link:
https://app.vwo.com/#/test/ab/120/summary/?accountId=1091932
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