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Summary of thread in #project-403-task-122
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ID
TEET-122
Status
Failed
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
-
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Valentin YeoProblem Statement
Currently, the Starter Products (“Jetzt starten”) are only accessible via navigation or a deeper click (e.g., from hero CTA). This creates friction, as users may bounce before seeing product options.
Objective
To increase product discovery and conversion by bringing Starter Products (Jetzt starten set) directly onto the homepage, reducing clicks between entry point and purchase decision.
Hypothesis
If we feature Starter Products directly on the homepage (below hero or benefits), then users will be more likely to click, explore, and purchase, because friction is reduced and entry-level products are immediately visible.
Control (Current Setup)
Homepage emphasizes headline, benefits, eco values, reviews, but requires users to click “Jetzt starten” CTA to see starter products.
Risk: Extra step causes drop-offs.
Variation 1 (Featured Products on Homepage)
Insert a product grid / carousel for Starter Sets directly on homepage.
Placement: Below Hero section.
ICE Rating
Impact (9/10):
Direct exposure of products increases product discovery and reduces path-to-purchase.
High chance of immediate revenue uplift because users see what they can buy instantly.
Confidence (8/10):
CRO benchmarks show homepage product modules improve add-to-cart rates.
Matches client’s focus: whitening + dentist-approved + starter pack conversion.
Ease (7/10):
Requires dev/design effort (homepage template adjustment, product module integration).
But relatively straightforward since products already exist in catalog.
Total ICE Score: 24/30
VWO link:
https://app.vwo.com/#/test/ab/123/summary/?accountId=1091932
Valentin YeoValentin YeoUrgent
Valentin Yeo
Valentin YeoValentin YeoNegative
Valentin YeoFAILED 📉
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