TEET-108 [HOME]: Vorrat Sub-Text – Motivation Framing Test (NEW) (ICE: 24/30)

[HOME]: Vorrat Sub-Text – Motivation Framing Test (NEW) (ICE: 24/30)

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Valentin Yeo

Problem Statement:

The current sub-text under "Dein Vorrat" focuses on flavor preference ("Lieblingssorte gefunden?") and restocking behavior. However, it doesn't emphasize the strongest purchase motivation: whiter teeth. Users may overlook the key benefit when deciding whether to restock.

Objective:

To increase conversions from the Vorrat section by reframing the supporting sub-text to reinforce the key motivation—maintaining white teeth—while keeping the purpose of the section (restocking) clear.

Hypothesis:

If we update the subheading to connect restocking with maintaining white teeth, then users will be more likely to click and convert, because the copy aligns with their primary motivation.

Control:

German: Jetzt auffüllen und Dein Lächeln behalten
English: Refill now and keep your smile

Variations:

Variation 1

German: Jetzt nachfüllen und dein weißes Lächeln behalten.
English: Refill now and keep your white smile

Variation 2

German: Vorrat sichern – für dauerhaft strahlend weiße Zähne
English: Secure your supply – for lasting white teeth

Variation 3

German: Nachfüllen und weiterhin von weißen Zähnen profitieren
English: Refill and keep enjoying white teeth

Variation 4

German: Dein Vorrat für ein dauerhaft helles Lächeln
English: Your refill for a lasting bright smile

Variation 5

German: Immer Vorrat – immer weiße Zähne
English: Always stocked – always white teeth

Variation 6

German: Jetzt nachfüllen und Verfärbungen vorbeugen
English: Refill now and prevent stains

Variation 7

German: Auffüllen, um dein strahlendes Lächeln zu bewahren
English: Restock to keep your radiant smile

Variation 8

German: Vorrat sichern – für ein sauberes und weißes Gefühl jeden Tag
English: Secure your supply – for a clean, white feeling every day

Variation 9

German: Nachfüllen für gesunde Zähne und ein weißes Lächeln
English: Refill for healthy teeth and a white smile

Variation 10

German: Dein Vorrat für dauerhaft zahnarztgeprüfte Sauberkeit
English: Your refill for lasting dentist-approved cleanliness

ICE Rating:

Impact (8/10): Applies to a key section likely driving repeat purchases; reinforces top motivation (whiteness).
Confidence (7/10): Directly based on client feedback and psychological triggers (benefit-driven).
Ease (9/10): Text-only change, no development required.

VWO link:

https://app.vwo.com/#/test/ab/101/summary/?accountId=1091932

Valentin Yeo
updated description.

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TEET-108

Status

Failed

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Project

Teethlovers

Priority

Urgent

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