CTRL,
Summary of thread in #project-403
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ID
TEET-109
Status
Wins
Due date
-
Project
Teethlovers
Priority
High
Task size
-
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Valentin YeoTest URL
https://teethlovers.de/pages/jetzt-starten
Problem Statement
Jetzt Starten page lacks visual demonstration of tooth powder usage, potentially causing hesitation among first-time customers unfamiliar with powder application methods before product selection.
Objective
Increase product understanding and conversion rates by providing visual usage demonstration through explainer video integration on the product selection page.
Hypothesis
If we add an explainer video to the Jetzt Starten page, then conversion rates will increase because customers will better understand product usage and feel more confident about purchasing before selecting products.
Control
Current Jetzt Starten page without explainer video - static product cards and text descriptions only.
Variation
Jetzt Starten page with explainer video integrated below product selection cards, showing step-by-step tooth powder application process.
Metrics
Shopify Purchase (VWO Shopify standard event)
Shopify Checkout Started (VWO Shopify standard event)
ICE Score
Impact: 7/10 - Visual demonstration reduces purchase barriers
Confidence: 6/10 - Video content typically improves engagement
Ease: 9/10 - Video embed via editor integration
VWO link:
https://app.vwo.com/#/test/ab/52/summary/?accountId=1091932
Valentin YeoValentin Yeo
Winner vs Control
Winner: Variation 1
Revenue uplift: €1,279.56
CR uplift: +2.99%
Total uplift from all winning variations
Variation 1: €1,279.56 | +2.99%
Total uplift: €1,279.56 | +2.99%
Recommendation
Directional win. End test, roll out Variation 1, queue follow-up tests.
Valentin YeoValentin YeoValentin YeoValentin YeoValentin YeoWIN 🚀
to this task.