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Prioritized the task as Urgent to escalate handling and resource allocation [1].
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ID
TEET-146
Status
in Progress
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
-
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Valentin YeoTest URL
https://teethlovers.de/products/zahnpulver-probierset-inkl-zubehor
Problem Statement
Product pages contain multiple bottom sections that may create information overload for mobile users, potentially reducing conversion rates due to cognitive load and decision paralysis. Users may abandon before reaching the add-to-cart action due to excessive scrolling requirements.
Objective
Identify weakest performing sections by systematically removing bottom content modules to optimize page length and improve conversion rates on product pages.
Hypothesis
If we systematically remove sections from the bottom of product pages, then conversion rates will increase because users will experience reduced cognitive load and faster decision-making with streamlined content focused on purchase intent.
Control
Current product page with all existing bottom sections: ingredients section, usage instructions, customer reviews, FAQ section, sustainability information, and additional content modules.
Variations
Variation 1: Remove related products section
Variation 2: Remove "Have you already found" section
Variation 3: Remove "Frequently Asked Questions" section
Variation 4: Remove Comparison section
Variation 5: Remove Customer reviews section
Variation 6: Remove recipe section
Variation 7: Remove "3 reasons" section
Variation 8: Remove "3 steps" section
Variation 9: Remove Information section right below trust signals in Hero
Metrics
Shopify Purchase (VWO Shopify standard event)
Shopify Checkout Started (VWO Shopify standard event)
ICE Score
Impact: 8/10 - Page optimization directly affects conversion and mobile UX
Confidence: 7/10 - Shorter pages typically improve mobile conversion rates
Ease: 9/10 - Module hiding via VWO editor only, no development required
Total ICE Score: 24/30
VWO link:
https://app.vwo.com/#/test/ab/151/summary/?accountId=1091932
Valentin YeoUrgent
Valentin YeoProd
and added it to this task.Valentin Yeo
Valentin Yeo