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Valentin Yeo changed the status from Implement (Rimma/Arbaz) to Wins
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TEET-118
Status
Wins
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
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Valentin YeoProblem Statement
The “Weißes Lächeln” section communicates key benefits (white teeth, clean smile, prevention). However, its current placement may not be optimal. Placing it above or below the “Warum unser Zahnpulver besser wirkt als Zahnpasta” section could influence whether users see brand credibility before or after product proof.
Objective
To identify the best-performing placement for the “Weißes Lächeln” section in relation to the toothpaste comparison section, with the goal of increasing user trust and conversion intent.
Hypothesis
If the “Weißes Lächeln” section is positioned either directly above or below the toothpaste comparison section, then engagement and conversions will improve, because users will encounter credibility messaging and benefit reinforcement at a more contextually persuasive moment.
Control (Current)
Variation 1 – Below Product Proof
Placement: Move the “Weißes Lächeln” section directly below “Warum unser Zahnpulver besser wirkt als Zahnpasta.”
Rationale: This ensures users first absorb factual product superiority (effectiveness vs toothpaste), followed by emotional trust reinforcement (white smile, natural beauty).
ICE Rating
Impact (8/10): Placement directly affects how users perceive trust vs product benefits, impacting conversions.
Confidence (8/10): Supported by established UX/marketing principle: sequence framing influences persuasiveness.
Ease (9/10): Simple drag-and-drop repositioning of section in CMS or VWO, no dev-heavy change.
Total ICE Score: 25/30
VWO link: https://app.vwo.com/#/test/ab/112/summary/?accountId=1091932
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