TEET-134 [SETS]: Add “So einfach funktioniert’s” (How-to) section to the Sets page (ICE: 22/30)

[SETS]: Add “So einfach funktioniert’s” (How-to) section to the Sets page (ICE: 22/30)

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Valentin Yeo changed the status from Implement (Rimma/Arbaz) to Todo

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Valentin Yeo

Problem statement

Visitors on the Sets page are evaluating bundles, but many are still unfamiliar with how tooth powder works. Without a quick “it’s easy” explainer, some users postpone purchase (especially first-timers), hurting add-to-cart and conversion.

Objective

Increase ATC rate and orders from the Sets page by reducing uncertainty with a concise, visual 3-step explainer (“Bist Du bereit anzufangen? Es ist so einfach!”) inserted on the page.

Hypothesis

If we show “how it works” section on the Sets page, first-time buyers will feel more confident and add a bundle to cart more often, increasing:

Product card CTR → PDP
Add-to-Cart on Sets page
Orders and Revenue per visitor (RPV)

Control

Current Sets page (no “how-to” section).

Variant 1

Insert the highlighted “So funktioniert’s in 3 Schritten” block (same visual as in your screenshot) below the product grid

Variant 2

Insert the highlighted “So funktioniert’s in 3 Schritten” block (same visual as in your screenshot) above the product grid, right under the page title/hero.

ICE Rating

Impact (8/10)

Directly addresses first-timer uncertainty on a high-traffic monetization page (Sets). Strong potential lift in ATC and orders.

Confidence (7/10)

“Ease explainer” patterns routinely improve conversion for novel formats; consistent with prior wins on similar products.

Ease (7/10)

Static module with existing assets; minor HTML/CSS and tracking—no backend work.

Total ICE Score: 22/30

VWO link:
https://app.vwo.com/#/test/ab/140/summary/?accountId=1091932

Valentin Yeo
updated description.

Valentin Yeo
prioritized this task to

High

Valentin Yeo
changed the status from Todo to Running

Valentin Yeo

Winner vs Control
Winner: Below the product grid
Revenue uplift: €1,327.38
CR uplift: +14.94%

Total uplift from all winning variations
Below the product grid: €1,327.38 | +14.94%
Total uplift: €1,327.38 | +14.94%

Recommendation
Directional win.

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TEET-134

Status

Implement (Rimma/Arbaz)

Due date

Project

Teethlovers

Priority

High

Task size