CTRL,
Prioritized the task as High to increase visibility of alternative payment options [1].
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ID
TEET-139
Status
Failed
Due date
-
Project
Teethlovers
Priority
High
Task size
-
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Valentin YeoProblem Statement:
Currently, “Weitere Bezahlmöglichkeiten” appears as a plain text link. It may not attract enough attention, leading users to overlook available alternative payment methods. This could cause friction or drop-off at checkout for users who prefer Klarna, Apple Pay, Sofort, etc.
Objective:
Increase conversion by highlighting alternative payment options more clearly through a secondary button style, making it equally accessible and confidence-building without overshadowing the primary “Hinzufügen” button.
Hypothesis:
If “Weitere Bezahlmöglichkeiten” is converted into a secondary button, more users will notice and click it, leading to smoother checkout for users preferring alternative payment methods, thereby reducing cart abandonment and improving overall conversion.
Control
Plain text link: “Weitere Bezahlmöglichkeiten”
Variation
Secondary button style (outline or lighter background than primary CTA):
German: Weitere Bezahlmöglichkeiten
English: Other payment options
Placed just below the PayPal button, visually balanced but distinct from the primary green “Hinzufügen” button.
ICE Rating
Impact (7/10): Medium-high. Payment confidence is crucial; improving visibility of options may help users proceed faster. Not as high-impact as the main CTA, but still influences conversion.
Confidence (6/10): Moderate. Best practices in UX show secondary buttons improve visibility. However, uplift depends on how often users seek alternative payment options beyond PayPal and standard checkout.
Ease (8/10): Easy to implement — styling change only, no backend logic needed.
Total ICE Score: 21/30
VWO link:
https://app.vwo.com/#/test/ab/146/summary/?accountId=1091932
Valentin YeoValentin YeoHigh
Valentin YeoValentin YeoValentin YeoValentin Yeo
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