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Prioritized the task as High to increase urgency and visibility [1].
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ID
TEET-111
Status
Failed
Due date
-
Project
Teethlovers
Priority
High
Task size
-
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Valentin YeoProblem Statement
Currently, the “Beginne Deine Reise zu weißeren Zähnen” (green panel) and “Sorge vor – für dein weißes Lächeln” (orange panel) sections are positioned midway down the page. By the time users scroll to them, attention and purchase intent may already have declined. Important value propositions like refillable, natural, waste-free, and smile retention risk being missed.
Objective
To test whether moving these benefit-driven sections higher on the page (directly under “Passend zu deinem Produkt”) increases scroll depth engagement, add-to-cart clicks, and conversions by presenting strong product value earlier in the funnel.
Hypothesis
If we move the green and orange module below “Passend zu deinem Produkt”, users will have a clearer, product-first flow that boosts engagement with product sets and conversions, because the aspirational message will act as reinforcement after interest is already triggered.
Control
Current layout: Intro/hero module (“Beginne Deine Reise zu weißeren Zähnen”) sits above the “Passend zu deinem Produkt” product recommendation section.
Variation 1 (Repositioned Flow)
Move thegreen and orange module so it appears directly below the “Passend zu deinem Produkt” product recommendation section.
No content changes — only layout order.
ICE Rating
Impact (7/10): Strong potential to increase product engagement by prioritizing recommendations at a higher position in the user journey.
Confidence (7/10): Based on CRO best practices — showing product-specific modules earlier tends to drive stronger shopping intent.
Ease (7/10): Simple layout change in CMS/theme builder, minimal dev effort.
Total ICE Score: 21/30
VWO link:
https://app.vwo.com/#/test/ab/105/summary/?accountId=1091932
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