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[CORE TASK] - Reorder homepage so comparison table appears before product benefits section.
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ID
TEET-100
Status
Failed
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
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Valentin YeoProblem Statement
Currently, visitors see the "6 Gründe, warum Du teethlovers Zahnpulver lieben wirst" section before the comparison table that shows teethlovers vs conventional toothpaste.
This means visitors encounter general product benefits before understanding the specific competitive advantages and differentiation points. As a result, the benefits may feel generic or unsubstantiated without the comparative context that proves superiority over traditional toothpaste, potentially reducing the impact of the persuasive messaging.
Objective
Reorder homepage sections so that visitors first understand how teethlovers differs from conventional toothpaste, then see the specific benefits.
The goal is to establish credibility and differentiation early, making the subsequent benefits section more compelling and trustworthy, ultimately improving engagement and conversion rates.
Hypothesis
If we move the "teethlovers Zahnpulver im Vergleich zu herkömmlicher Zahnpasta" comparison section above the "6 Gründe, warum Du teethlovers Zahnpulver lieben wirst" section, then visitors will be more receptive to the benefits messaging because they will first understand the competitive advantages and proof points that validate the subsequent claims.
Control
Current order: 6 Gründe section appears before comparison table
Variation
Swap order:
"teethlovers Zahnpulver im Vergleich zu herkömmlicher Zahnpasta" comparison section positioned above 6 Gründe
Followed by "6 Gründe, warum Du teethlovers Zahnpulver lieben wirst" section
ICE Rating
Impact (9/10): The comparison table provides concrete proof points and differentiation that can significantly increase trust and receptiveness to subsequent benefit claims, potentially driving higher conversion rates.
Confidence (8/10): CRO best practices show that establishing credibility and differentiation before making benefit claims increases message effectiveness and reduces skepticism.
Ease (8/10): Simple reordering of existing sections in CMS; no design changes or development work required.
Total ICE Score: 25/30
References & Links
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