TEET-142 [PRODUCT]: Secondary Payment Options Link Text (ICE: 23/30)

[PRODUCT]: Secondary Payment Options Link Text (ICE: 23/30)

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Prioritized the task as Urgent, escalating its importance for immediate attention [1].

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Valentin Yeo

Problem Statement

The current link “Weitere Bezahlmöglichkeiten / Other payment options” is functional but not persuasive. It may appear as a secondary link and not strongly signal that safe, flexible, or alternative payment options are available.

Objective

Increase clicks on the secondary payment option link by testing more descriptive and benefit-oriented text.

Hypothesis

If we reframe the link to highlight reassurance (safety), choice (more ways to pay), and flexibility, then more users will click, because the copy directly addresses their concerns about checkout convenience and trust.