TEET-54 [HOME]: home hero claim test for carousel image #1 (woman in white tshirt) (ICE: 24/30)

[HOME]: home hero claim test for carousel image #1 (woman in white tshirt) (ICE: 24/30)

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I

Valentin Yeo

Problem Statement

The current hero heading “Bio-Zahnpulver für strahlend weiße Zähne” is descriptive but lacks emotional or functional differentiation. It may blend in with generic DTC claims and miss opportunities to emphasize unique selling points like sustainability, naturalness, or innovation.

Objective

Increase scroll depth and conversions by testing more emotionally or benefit-driven alternatives that speak to Teethlovers’ core value propositions.

Hypothesis

If we replace the hero heading with a more focused and persuasive statement (emphasizing nature, sustainability, or switching from toothpaste), then more users will engage and convert—because the message will feel clearer and more compelling.