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Summary of thread in #project-403
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ID
TEET-115
Status
Failed
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
-
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Valentin YeoProblem Statement
The horizontal scrollable product section under “Passend zu deinem Produkt” is not obvious to users. Many visitors may not realize they can scroll sideways to see more product options, leading to lower visibility of additional products and potentially reduced conversions.
Objective
Increase product discoverability and engagement by adding visual scroll indicators (e.g., arrows, fade edges, or scroll dots) to make it clear that the section is horizontally scrollable.
Control (Current)
Section displays horizontally scrollable products but without any visible indicators.
Users must intuitively swipe or scroll, which many fail to do.
Variation 1 – Arrow Indicators
Add left/right arrow buttons (semi-transparent, overlay on edges) to signal horizontal scroll.
ICE Rating
Impact (9/10): Increased discoverability should directly improve engagement with hidden products, raising add-to-cart and conversions.
Confidence (8/10): Strong UX research shows that visual indicators reduce friction in carousels and horizontal lists.
Ease (8/10): Moderate implementation (CSS + JS), but no backend changes needed.
Total ICE Score: 25/30
VWO link:
https://app.vwo.com/#/test/ab/109/summary/?accountId=1091932
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