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Valentin Yeo prioritized the JETZT STARTEN page review-removal test as High priority [1].
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ID
TEET-131
Status
Failed
Due date
-
Project
Teethlovers
Priority
High
Task size
-
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Valentin YeoProblem Statement
The JETZT STARTEN page currently includes a customer reviews section at the bottom. While social proof is valuable, on this page the focus should be on driving immediate conversions (starter set purchase). Reviews might push users further down the page, creating friction before checkout.
Objective
Test whether removing the review section from the JETZT STARTEN page increases click-throughs and conversionsby reducing distractions and keeping users focused on the core action (buying the Starter-Set).
Hypothesis
If we remove the review section from the JETZT STARTEN page, then more users will focus on the CTA and convert, because they won’t be distracted by scrolling through secondary content.
Control (Current)
Hero (offer)
Starter set product cards
Reviews section (with carousel + “Write a review” button)
Variation
Remove the entire Customer Reviews section.
ICE Rating
Impact (7/10):
Could significantly improve conversions if users are getting distracted by scrolling down into reviews instead of clicking buy.
Stronger impact on mobile, where review sections are long and push CTAs below the fold.
Confidence (6/10):
Mixed CRO patterns: while reviews increase trust, this page already has trust signals above (star rating bar + starter-set positioning).
Works best if trust has already been established on homepage/product pages.
Ease (9/10):
Simple to implement: just hide/remove the review module via CSS or CMS toggle.
No design/dev dependencies.
Total ICE Score: 22/30
VWO link:
https://app.vwo.com/#/test/ab/136/summary/?accountId=1091932
Valentin YeoValentin YeoValentin YeoHigh
Valentin YeoJETZT STARTEN
to this task.Valentin YeoNegative
Valentin YeoFAILED 📉
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