TEET-73 [HOME]: Reword “Starter sets” Homepage Heading to Align with ‘Jetzt Starten’ Page (ICE: 24/30)

[HOME]: Reword “Starter sets” Homepage Heading to Align with ‘Jetzt Starten’ Page (ICE: 24/30)

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Valentin Yeo

Problem Statement

The current heading “Starter sets” is generic and may not fully convey that clicking it takes the user to the Jetzt Starten(Get Started) page — a core part of the conversion funnel. This may reduce the perceived urgency or clarity of the next step.

Objective

Increase click-through rate and completion rate on the Jetzt Starten page by using a homepage heading that clearly sets expectations and emphasizes the entry point into the Teethlovers experience.

Hypothesis

If we reword the heading to emphasize starting the journey and trying Teethlovers, users will better understand the section’s purpose, leading to more clicks and higher conversions on the Jetzt Starten page.

Control

English: Starter sets
German: Starter-Sets

Variation 1

English: Get started with Teethlovers
German: Starte mit Teethlovers

Variation 2

English: Your first step to whiter teeth
German: Dein erster Schritt zu weißeren Zähnen

Variation 3

English: Explore our starter kits
German: Entdecke unsere Starter-Kits

Variation 4

German: Beginne Deine Reise zu weißeren Zähnen
English: Begin your journey to whiter teeth

Variation 5

German: Jetzt starten, immer wieder nachfüllen
English: Start now, refill forever

ICE Score

Impact: 8/10 – Clarifies journey and aligns intent
Confidence: 7/10 – Matches destination (Jetzt Starten), reducing bounce risk
Ease: 9/10 – Simple heading update in editor

Total ICE Score: 24/30

VWO link

https://app.vwo.com/#/test/ab/62/summary/?accountId=1091932

Valentin Yeo
updated description.

Valentin Yeo
prioritized this task to

Urgent

Valentin Yeo
changed the status from Ready To Test to Running

Valentin Yeo

Winner vs Control
Winner: Beginne Deine Reise z...
Revenue uplift: €1,510.84
CR uplift: +20.23%

Total uplift from all winning variations
Dein erster Schritt zu w...: €635.48 | +9.65%
Entdecke unsere Start...: €541.63 | +8.36%
Beginne Deine Reise z...: €1,510.84 | +20.23%
Total uplift: €2,687.95 | +12.70%

Recommendation
Directional win. End test, roll out "Beginne Deine Reise z...", queue follow-up tests.

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TEET-73

Status

Wins

Due date

Project

Teethlovers

Priority

Urgent

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