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Valentin Yeo assigned the label FAILED 📉 to the Sets Page Discounted Sets Placement task
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ID
TEET-132
Status
Failed
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
-
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Valentin YeoProblem Statement
Currently, discounted sets (e.g., “Pulver-Party mit 20 Mini-Bags,” “Have-It-All Zahnpulver Set,” “Happy Smile Kids”) are displayed below regular sets. Shoppers may miss these high-value offers if they don’t scroll far enough, reducing uptake of bundles with higher cart value.
Objective
Test whether moving discounted sets to the top of the Sets page increases engagement, clicks, and conversions by making savings more visible early in the browsing journey.
Hypothesis
If discounted sets are shown first, then more users will notice and select them, because discounts and savings act as strong purchase motivators, especially for new customers looking for value.
Control (Current)
Regular sets shown at the top.
Discounted sets shown further down.
Variation
Reorder product grid so discounted sets appear at the top of the Sets page.
Keep “Save %” badges clearly visible.
ICE Rating
Impact (9/10):
Directly highlights highest perceived value items
Likely to increase average order value (AOV) and bundle uptake.
Confidence (8/10):
Discounts are consistently strong motivators in ecommerce.
Based on behavioral evidence: customers prefer visible savings early.
Ease (7/10):
Requires product grid reordering (CSS/JS or CMS).
Low to medium dev effort depending on platform flexibility.
Total ICE Score: 24/30
VWO test:
https://app.vwo.com/#/test/ab/137/summary/?accountId=1091932
Valentin YeoValentin YeoValentin YeoUrgent
Valentin YeoNegative
Valentin YeoFAILED 📉
to this task.Valentin Yeo