TEET-123 [SETS]: Adding Refill-Konzept Video to Sets Page (ICE: 21/30)

[SETS]: Adding Refill-Konzept Video to Sets Page (ICE: 21/30)

Copy Title and URL of task

CTRL,

Prioritized the Sets page video integration task as High priority [1].

Expand summary

I

Valentin Yeo

Problem Statement

Currently, the Sets page showcases products and descriptions but lacks engaging video content. Without video, users may not fully understand the refill concept, sustainable benefits, or ease of use—potentially reducing purchase confidence.

Objective

To increase conversions on the Sets page by embedding the ZeroWaste Refill-Konzept video. The goal is to improve user understanding, trust, and emotional connection by visually demonstrating sustainability and product reusability.

Hypothesis

If we add a short explainer video (Refill-Konzept) on the Sets page, then users will be more likely to purchase, because they will better understand the eco-friendly refill system, trust the brand more, and feel reassured about long-term use.

Control (Current Setup)

Sets page shows product grid with images, titles, and CTAs.
No video or interactive explainer content.

Variation 1 (Video Integration)

Add the highlighted Refill-Konzept video to the Sets page, placed below the product grid.

ICE Rating

Impact (8/10):

Videos significantly improve engagement, understanding, and trust in ecommerce.
High relevance for eco-conscious buyers (sustainability = strong motivator).

Confidence (7/10):

Based on CRO best practices: video explainers improve CVR for complex or eco-products.
Client already emphasizes sustainability; matches messaging strategy.

Ease (6/10):