TEET-77 [Home]: Vorrat Sub-Text – Motivation Framing Test (ICE: 24/30)

[Home]: Vorrat Sub-Text – Motivation Framing Test (ICE: 24/30)

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Valentin Yeo

Problem Statement:

The current sub-text under “Dein Vorrat” focuses on flavor preference (“Lieblingssorte gefunden?”) and restocking behavior. However, it doesn’t emphasize the strongest purchase motivation: whiter teeth. Users may overlook the key benefit when deciding whether to restock.

Objective:

To increase conversions from the Vorrat section by reframing the supporting sub-text to reinforce the key motivation—maintaining white teeth—while keeping the purpose of the section (restocking) clear.

Hypothesis:

If we update the subheading to connect restocking with maintaining white teeth, then users will be more likely to click and convert, because the copy aligns with their primary motivation.

Control:

German: Lieblingssorte schon gefunden? Bestelle jetzt Deinen Vorrat!
English: Already found your favorite flavor? Order yours now!

Variations:

Variation 1

German: Sorge vor – für Dein strahlend weißes Lächeln
English: Stock up – for your radiant white smile

Variation 2

German: Lagere nach, damit Deine Zähne weiß bleiben
English: Refill now to keep your teeth white

Variation 3

German: Jetzt auffüllen und Dein Lächeln behalten
English: Restock now and keep your smile

Variation 4

German: Damit Du nie auf Dein Pulver für weiße Zähne verzichten musst
English: So you never run out of your white-teeth powder

Variation 5

German: Lieblingssorte gefunden? Jetzt nachfüllen für weiße Zähne
English: Found your favorite? Refill now for white teeth

ICE Rating:

Impact (8/10): Applies to a key section likely driving repeat purchases; reinforces top motivation (whiteness).
Confidence (7/10): Directly based on client feedback and psychological triggers (benefit-driven).
Ease (9/10): Text-only change, no development required.

Total ICE Score: 24/30

VWO link

https://app.vwo.com/#/test/ab/66/summary/?accountId=1091932

Valentin Yeo
updated description.

Valentin Yeo
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Urgent

Valentin Yeo
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Home

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Valentin Yeo

Winner vs Control
Winner: V3 Jetzt auffüllen und Dei...
Revenue uplift: €1,187.73
CR uplift: +22.96%

Total uplift from all winning variations
V2 Lagere nach, damit Dei...: €535.06 | +13.28%
V3 Jetzt auffüllen und Dei...: €1,187.73 | +22.96%
V4 Damit Du nie auf Dein ...: €931.92 | +17.59%
Total uplift: €2,654.71 | +18.03%

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TEET-77

Status

Wins

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Project

Teethlovers

Priority

Urgent

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