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Valentin Yeo changed the status from Running to Failed
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ID
TEET-137
Status
Failed
Due date
-
Project
Teethlovers
Priority
High
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-
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Valentin YeoProblem Statement
Currently, the reviews summary (stars + “6 reviews”) is placed above the product title. This may reduce focus on the product name/value first and potentially cause users to overlook the title. It also makes the hierarchy less standard compared to typical ecommerce patterns where the product title appears first followed by reviews.
Objective
Test whether moving the product heading above reviews increases clarity, strengthens product branding, and improves conversion.
Hypothesis
If we place the product title first and move the reviews underneath, users will process the product identity first and then see social proof — leading to higher add-to-cart and conversions because the information hierarchy feels more natural.
Control
Current structure:
⭐⭐⭐⭐⭐ 6 reviews
Super-Smile Set: Everything for your smile
Variant 1
New structure:
Super-Smile Set: Everything for your smile
⭐⭐⭐⭐⭐ 6 reviews
ICE Rating
Impact (7/10):
Better UX hierarchy could drive noticeable improvement in ATC.
Confidence (6/10):
Ecommerce best practices support this, but reviews-first may also aid social proof. Mixed evidence.
Ease (9/10):
Simple layout swap (HTML/CSS change only).
Total ICE Score: 22/30
VWO link:
https://app.vwo.com/#/test/ab/143/summary/?accountId=1091932
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