Valentin YeoThe current product grid places the Super-Smile Set (bundle with 12% discount) below smaller products (trial sets). This may cause users to focus on lower-ticket items first, reducing visibility and conversion potential of the higher-value, discounted bundle.
Increase visibility and sales of the Super-Smile Set by:
Moving it above other products in the grid.
Making it full width to stand out and occupy prime page real estate.
If we move the Super-Smile Set above smaller items and make it full width, then more users will notice it and be motivated by the savings, leading to a higher Add-to-Cart rate and increased average order value (AOV).
Current product grid: Super-Smile Set is shown last in a 2-column grid with other smaller products.
Super-Smile Set moved to the top of the product grid.
Full-width display (spanning the container).
Impact (9/10):
Highlighting the highest-value discounted product first directly impacts revenue.
Prominence + savings badge can strongly increase AOV.
Confidence (8/10):
CRO best practice: bundles + savings convert better when visually prioritized.
Similar tests in ecommerce show top placement + full width improves attention and CTR.
Ease (7/10):
Requires layout change (moving product card + adjusting grid).
Moderate dev effort but straightforward implementation in Shopify/VWO.
Total ICE Score: 24/30
VWO link:
https://app.vwo.com/#/test/ab/129/summary/?accountId=1091932
Valentin YeoValentin YeoValentin YeoValentin Yeo
Arbaz Khalid
Valentin YeoValentin Yeo
Winner: Variation 1
Revenue uplift: €1,498.04
CR uplift: +31.23%
Total uplift from all winning variations
Variation 1: €1,498.04 | +31.23%
Total uplift: €1,498.04 | +31.23%
Recommendation
Directional win.
Arbaz KhalidValentin Yeo noted. Will be working on it. Need to share collaborator access. Can you share the collaborator access code and allow VWO access too Aaliyan account?
Valentin Yeorequested collaborator access
Arbaz KhalidArbaz KhalidValentin Yeo this task will take 30 to 40 mins.
but if we make the change in this section then when ever this section will be used it will show same behavior(style). Shall we proceed?
Valentin Yeogo ahead thank you
Arbaz KhalidValentin Yeo Implemented on live and archived it from webrollout
Below is SS.
Arbaz KhalidArbaz KhalidValentin Yeo Perfect for me still will check this with dev in the morning.
Arbaz KhalidValentin Yeo Fixed the issue, now it will be visible. Can you pls review. 