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Valentin Yeo changed the status from Todo to In Progress
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ID
TEET-147
Status
in Progress
Due date
-
Project
Teethlovers
Priority
Urgent
Task size
-
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Valentin YeoTest URL
https://teethlovers.de/products/zahnpulver-probierset
Problem Statement
Customer reviews are currently positioned far below the add-to-cart section on product pages, requiring users to scroll extensively to find social proof. This separation between trust signals and conversion points may reduce purchase confidence at the critical decision moment, particularly on mobile devices where scrolling creates additional friction.
Objective
Increase product page conversion rates by positioning customer reviews directly adjacent to the add-to-cart CTA, providing immediate social proof validation when users are ready to purchase.
Hypothesis
If we move the customer reviews section directly below or beside the add-to-cart button, then conversion rates will increase because users will see social proof at the exact moment they're making their purchase decision, reducing hesitation and building confidence in the product quality.
Control
Current product page layout with customer reviews positioned in the lower section of the page, separated from the add-to-cart area by multiple content blocks including product details, ingredients, and usage instructions.
Variation
Customer reviews section repositioned directly above the add-to-cart button and product options, making testimonials visible immediately after users select their product variant and quantity. Reviews maintain current formatting with star ratings, customer names, and review text.
Metrics
Shopify Purchase (VWO Shopify standard event)
Shopify Checkout Started (VWO Shopify standard event)
ICE Score
Impact: 8/10 - Social proof at point of purchase directly influences conversion decisions
Confidence: 8/10 - Established e-commerce pattern with strong behavioral psychology backing
Ease: 8/10 - Simple module repositioning via editor, no new development required
Total ICE Score: 24/30
VWO link:
https://app.vwo.com/#/test/ab/152/summary/?accountId=1091932
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