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TEET-127
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Failed
Due date
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Project
Teethlovers
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Urgent
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Valentin YeoProblem Statement
The current “How it works” section (instructions with images) is placed below supporting content. This delays exposure to practical product-use clarity, which can reassure new customers who may hesitate to purchase without understanding how to use the product.
Objective
Increase conversions by moving the “How it works” section directly below the product listings, so users see clear usage steps immediately after browsing products.
Hypothesis
If we place the “How it works” section right below products, then users will be more confident to purchase because they immediately see how simple and hygienic the product is to use, reducing hesitation and drop-offs.
Control
“How it works” section is placed lower on the page, after other content blocks.
Variation 1
Move the entire “How it works” section (images + steps) directly below products.
Keep formatting unchanged.
ICE Rating
Impact (8/10):
Addresses a major hesitation barrier for new buyers (“How do I use it?”).
Likely to improve conversion for first-time customers.
Confidence (7/10):
User psychology supports decision-making when benefits + usability are clear before checkout.
Clarity tests in ecommerce often reduce friction and increase AOV.
Ease (8/10):
Simple repositioning of an existing section.
No new creative required, just layout adjustment.
Total ICE Score: 23/30
VWO link:
https://app.vwo.com/#/test/ab/130/summary/?accountId=1091932
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